Design Thinking

Throughout the histories of art and science, grids and color have organized information and highlighted important features. At Certu Systems, we have continued this tradition to reinvent the logistics interface, making it simpler, more efficient, and more functional.

How do we do this? By using design principles to solve the problem. We apply design thinking to understand the essence of users and what they care most about.

Green, red, and yellow have universal meanings: green for on-time shipments, yellow for shipments with issues that our predictive AI has addressed; and red for shipments that require some additional human intervention. Each of these conditions is identified by a different color so that users need only focus on information that matters most to them.

Specifically, customers can get real-time informational updates regarding the storage and transportation of goods and operations at warehouses.

The Certu Systems interface reinforces the principle that we do all the heavy lifting through our predictive AI and machine learning platform.

Using grids and colors for a simple, intuitive, and user-friendly interface is an unprecedented new approach based on our unconventional, and out of the box thinking for an industry that we are committed to optimize and modernize for efficiency and sustainability.